RuralLab

UX/UI an design thinking for a disruptive App, RuralMov

What are the mobility problems in our villages? Why is UBER not interested in doing business? What makes living in the countryside and teleworking attractive? Ruralmov, the App to connect villages and connect countryside to the big city.

Expertise

07. Design Thinking

Tags

UX, UI, Product Design

Deliverables

Keynote, Video, Prototypes

Context, paintpoints  & needs

What are the mobility problems in our villages? Why is UBER not interested in doing business? What makes living in the countryside and teleworking attractive?

Challenge

What are the mobility problems in our villages? Why is UBER not interested in doing business? What makes living in the countryside and teleworking attractive?

In order to contextualise and investigate the rural environment, we empathise in search of painpoints. Here is a summary:

Why Chinchón, a colourful Spanish village?
For whom? For teenagers, elderly, for those who already use a car, for those who don't have one, For those who like the countryside, for those who like the city
For those who already work there
For an emptied Spain
For those without phone coverage
For those afraid of driving
For low wage earners. For the disabled
For a change of direction. For the planet

Deliverables
Results Solutions

The idea is "To give the residents of the villages in the southeast of Madrid access to leisure, culture, health, education, training and access to work with the same ease as the citizens of the big city".

We do not forget family and friends events and gatherings.

Design thinking / User Persona / UI Visual Design

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