02. Branding, also known as brand management, is a range of actions related to the positioning, purpose and values of a brand. It aims to create conscious and unconscious connections with the public in order to influence their purchasing decisions. In other words, branding focuses on making a brand known and desired, as well as exerting a positive image in the minds and hearts of consumers. Me and my collaborators design different and memorable brands that connect with your customer segment and give credibility to your project.
After more than a quarter of a century, CANO AND ESCARIO decided to call Iñigo Zuñiga, my boss at the time, to take charge of public relations and improve the brand image. The solution is a redesign and the creation of a mantra in the definition of its values: resounding, balanced, capable, intelligent, weighty, serene and enduring architecture.
GUADALMOV is the sustainable mobility of the Spanish city of Guadalajara. It is a brand that places this beautiful city located 70 kilometres from Madrid at the Innovation Centre of carbon footprint reduction. The mobility project in Guadalajara is strategic. The 3 axes of the project are sustainability, accessibility for tourists, elderly, university students or neighbours in general and wellness and health. For this we have two partners Tecnivial (road engineering) and Reby (bicycles, scooters, electric cars).
The famous English cranberry juice drink brand Ribena is running the competition through the Eyeka platform. The brief is to create a new product and sub-brand with completely free recipe and ideas.
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