About Edu

I'd like to be a good person, ready to challenges.
Every day at work I give my best because I firmly believe in what I do. Very resilient.

Expert for 20 years in Branding and Visual design. Award in the multimedia category at the 1997 San Sebastian Advertising Festival as a partner of Flymultimedia. Expert on Figma and Webflow. Skilled designing strategies and purposes. Expert in Design Thinking. The methodology, I use, Design Thinking, focuses on users to design or redesign a service or product according to their needs and characteristics. My proposal, making life/projects easier for users, my managers or my partners.

FlyMultimedia was founded by some students and friends of the Tracor master's degree, "Digital Arts applied to Communication and Marketing" 1995 - 1996. There I met my great friend and designer Luisa Fernadez Ashton, Torrado, the Fajardo brothers, and joined the co-operative Marcos da Gama, designer and project manager and Ñana 3D designer. We did not earn a lot of money but we did won awards such as the Golden Sun at the San Sebastian Film Festival and the General Society of Authors Award in the Web Design category. We worked for big brands such as Banco Santander, Paradores Nacionales, Jack the Postproducer, Canal Plus, Metro de Madrid, Kimberly-Clark, Uralita, Asociación de Aires Acondicionados de España, Ifema, Alberto y Oyer Corazón, Mazapanes Santo Tomé, etc...

The success of our awards consisted in betting on an impactful graphic design, hard, social, with humour and gamified in the digital; our inspiration, Oliviero Toscani, urban art, video games, social injustice, ecology, punk, Pedro Almodóvar, flamenco, Ali Farka Touré, Ramones, Rosanna, Def con Dos and Manu Chao. A whole tuttifruti of the 90s.

As a result FlyMultimedia was invited to participate with examples of interactive design and web design to the exhibition
‍100 years of Graphic Design in Spain en el Museo Reina Sofía de Madrid, 2000.