Rural Lab

Digital Marketing for a disruptive App - Ruralmov

Digital Marketing for a disruptive app for rural mobility among groups with problems: teenagers, people with low salaries and the elderly.


02. Digital Marketing, Countryside mobility


Rural Mobility, Chinchón, Spain, Madrid, Millenials, Ruralmov App, Strategy, Seniors, Countryside digitalisation


UI Screens, UX Flow and Prototype

Context, paintpoints  & needs

RuralMov es el trabajo fin de Master de la Universidad Europea de Madrid. Tiene varias partes: investigación, estrategias y empatía, prototipado, testeo, marketing digital y resultados


Mission and vision

Ruralmov's mission is to give the inhabitants of the villages of the Southeast of Madrid access to leisure, culture, health, education, training, family, friends and work with the same ease as the inhabitants of the capital, with a mobile and desktop application. We connect people moving in the same direction. Value proposition. We are a mobility service with two main modes of transport: Carpooling and TAD (Transport on Demand), with no stops or timetables. Our routes are created by our users, and no two routes are the same. Ruralmov is an alternative to the sustainable private vehicle, accessible and inclusive with sectors of the population: teenagers - seniors, millennials, immigrants and disabled people, for the moment, we focus on the area of Chinchón in the Southeast of the Community of Madrid, in the Comarca de Las Vegas. In the future, our intention is to expand to rural areas all over the country with the empty Spain in mind.

Results Solutions

The result is two documents that you can download or view in pdf format.

ROI, Facebook, Instagram

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