Ignacio Guirado CEO & founder , Upwork

Icomplain: customer should trust in Apps and Brands

Do you have a problem with a company or app or maybe just a question? Let's resolve it! - IComplain is a website Saas BTB Tool and an App for BTC whose mission is to help users to resolve their complaints with companies. IComplain wants to help users and companies or apps to resolve any problem with refunds, unauthorized charges, delayed shipments, or ambiguous advertising, for example.


P02. UX/UI Designer, UX Research, Testing


Web App


Research and strategy design on Notion App

Context, paintpoints  & needs

Challenge design a Web app that helps the company Gros Group on their on boarding processes.



The only place where customers can give feedback of Apps or Brands is with the star ratings on the IOS and Android platforms. In many cases these ratings are unfair or exaggerated. Unfair competition makes the reviews not very credible. Icomplain, a startup focused on customer service, wants to bring order and attract users to report good or bad reviews and on the other hand brands that want to improve their reputation in a trusted social network.

Opportunities for users

  • Complaints not resolved
  • Companies deleting comments from social media
  • Energy-draining process
  • Scams and fake reviews
  • Unable to make an impact

Opportunities for Brands and Apps

  • Expensive decentralized system
  • Social shaming
  • Answering the same questions all the time
  • No follow-up
  • Positive resolutions don't pay off
  • Inability to get seen
  • Inability to provide professional CS

Results Solutions


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