Cano y Escario Architects

After more than a quarter of a century, CANO AND ESCARIO decided to call Iñigo Zuñiga, my boss at the time, to take charge of public relations and improve the brand image. The solution is a redesign and the creation of a mantra in the definition of its values: resounding, balanced, capable, intelligent, weighty, serene and enduring architecture.

After more than a quarter of a century, CANO AND ESCARIO decided to call Iñigo Zuñiga, my boss at the time, to take charge of public relations and improve the brand image. The solution is a redesign and the creation of a mantra in the definition of its values: resounding, balanced, capable, intelligent, weighty, serene and enduring architecture.

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Great virality and impact on social networks. B2B and B2C communication

Thanks to press releases and content marketing, a viral social media presence was achieved. They had no presence before, so the challenge was easy to achieve.